A Reply from No Frills and Bigger Problems for Loblaw Companies

Recently I wrote to No Frills about my concerns over some print advertisements I saw outside my local supermarket.

A Letter to No Frills About Offensive Ad

Another Letter to No Frills About Another Offensive Ad

I feel their use of the words bananas and nuts in their ads are hurtful to many individuals and add to the stigma surrounding mental illness.

Some readers may disagree, but remember words like gay and retarded were acceptable vernacular not too many years ago.

Dr. Gail Saltz, psychiatrist and author, shares my views and suggests society needs to banish words such as crazy and nuts. I quoted Dr. Saltz in a separate post, cra-zy.

I want to let readers know that I received a response from No Frills’ parent company, Loblaw Companies. Loblaw assured me that they did not mean to offend and that my concerns would be passed along to the marketing department.

Unfortunately, the print ads remain. And I’m skeptical that the marketing department gives a shit, for I view marketers in the same light as used-car salesmen and politicians.

Coincidentally, I read an article in CBC news today about a woman with a disability who was banned from a No Frills store because she couldn’t pack her groceries fast enough.

Woman with disability banned from No Frills store after failing to pack groceries fast enough

Kudos to Linda Rolston for complaining to head office and being an advocate for people with disabilities.

To Loblaw Companies, I would simply encourage you to treat every customer with respect; other critics, however, would say your behaviour in this case is nuts.

 

 

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