A Reply from No Frills and Bigger Problems for Loblaw Companies

Recently I wrote to No Frills about my concerns over some print advertisements I saw outside my local supermarket.

A Letter to No Frills About Offensive Ad

Another Letter to No Frills About Another Offensive Ad

I feel their use of the words bananas and nuts in their ads are hurtful to many individuals and add to the stigma surrounding mental illness.

Some readers may disagree, but remember words like gay and retarded were acceptable vernacular not too many years ago.

Dr. Gail Saltz, psychiatrist and author, shares my views and suggests society needs to banish words such as crazy and nuts. I quoted Dr. Saltz in a separate post, cra-zy.

I want to let readers know that I received a response from No Frills’ parent company, Loblaw Companies. Loblaw assured me that they did not mean to offend and that my concerns would be passed along to the marketing department.

Unfortunately, the print ads remain. And I’m skeptical that the marketing department gives a shit, for I view marketers in the same light as used-car salesmen and politicians.

Coincidentally, I read an article in CBC news today about a woman with a disability who was banned from a No Frills store because she couldn’t pack her groceries fast enough.

Woman with disability banned from No Frills store after failing to pack groceries fast enough

Kudos to Linda Rolston for complaining to head office and being an advocate for people with disabilities.

To Loblaw Companies, I would simply encourage you to treat every customer with respect; other critics, however, would say your behaviour in this case is nuts.

 

 

Another Letter to No Frills About Another Offensive Ad

Dear No Frills,

Last week I wrote to you expressing my disappointment with one of your print advertisements that contained a derogatory term.

A Letter to No Frills About Offensive Ad

I’m disappointed that I did not receive a response.

This week, I wanted to let you know about another offensive print ad that I saw in the window of my local No Frills supermarket. The ad must be part of your “Perpetuating the Stigma Around Mental Illness” campaign.

Our Social Life Is Nuts
Advertisement in window of local supermarket

Now, I like eating nuts. Except pistachios, of course. One night when I was younger, I ate a lot of pistachios which led to an unfortunate bout of diarrhea. I haven’t eaten pistachios since. Anyway, other than pistachios, I like eating nuts. I do not, however, like seeing the word nuts being used in an offensive way.

I hope you consider pulling this advertisement. When it comes to the stigma around mental health problems, let’s try to reduce it, not preserve it.

A Letter to No Frills About Offensive Ad

Dear No Frills,

I’m happy that you sell bananas. I like bananas.

I once read that if you dress up as a banana and eat a banana, you are a cannibananabal. It’s true. I read it one day on my joke-of-the-day calendar.

Kidding aside, I’m writing to express my disappointment with some of your advertising. I saw this print ad outside of my local No Frills supermarket:

no frills bananas
Advertisement outside local supermarket.

I like the simplicity of your design. Unfortunately, however, your advertisement contributes to the stigma surrounding mental illness. The implied meaning of the word bananas in your pun is a derogatory term and hurtful to many individuals who experience mental illness.

I hope you consider pulling the offensive advertisement.