A Letter to No Frills About Offensive Ad

Dear No Frills,

I’m happy that you sell bananas. I like bananas.

I once read that if you dress up as a banana and eat a banana, you are a cannibananabal. It’s true. I read it one day on my joke-of-the-day calendar.

Kidding aside, I’m writing to express my disappointment with some of your advertising. I saw this print ad outside of my local No Frills supermarket:

no frills bananas
Advertisement outside local supermarket.

I like the simplicity of your design. Unfortunately, however, your advertisement contributes to the stigma surrounding mental illness. The implied meaning of the word bananas in your pun is a derogatory term and hurtful to many individuals who experience mental illness.

I hope you consider pulling the offensive advertisement.

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