Another Letter to No Frills About Another Offensive Ad

Dear No Frills,

Last week I wrote to you expressing my disappointment with one of your print advertisements that contained a derogatory term.

A Letter to No Frills About Offensive Ad

I’m disappointed that I did not receive a response.

This week, I wanted to let you know about another offensive print ad that I saw in the window of my local No Frills supermarket. The ad must be part of your “Perpetuating the Stigma Around Mental Illness” campaign.

Our Social Life Is Nuts
Advertisement in window of local supermarket

Now, I like eating nuts. Except pistachios, of course. One night when I was younger, I ate a lot of pistachios which led to an unfortunate bout of diarrhea. I haven’t eaten pistachios since. Anyway, other than pistachios, I like eating nuts. I do not, however, like seeing the word nuts being used in an offensive way.

I hope you consider pulling this advertisement. When it comes to the stigma around mental health problems, let’s try to reduce it, not preserve it.

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