Dear No Frills,
Last week I wrote to you expressing my disappointment with one of your print advertisements that contained a derogatory term.
I’m disappointed that I did not receive a response.
This week, I wanted to let you know about another offensive print ad that I saw in the window of my local No Frills supermarket. The ad must be part of your “Perpetuating the Stigma Around Mental Illness” campaign.
Now, I like eating nuts. Except pistachios, of course. One night when I was younger, I ate a lot of pistachios which led to an unfortunate bout of diarrhea. I haven’t eaten pistachios since. Anyway, other than pistachios, I like eating nuts. I do not, however, like seeing the word nuts being used in an offensive way.
I hope you consider pulling this advertisement. When it comes to the stigma around mental health problems, let’s try to reduce it, not preserve it.